Belle Laide

 I am happy to say that I have my own label on the way.

I am in the process of launching a capsule collectionfor my soon to be launched fashion knitwear brand, Belle Laide.
Using the meaning Beautiful Ugly from the French Belle Laide, the designs and brand ethos will reflect creating a fascination for something not purely beautiful in the usual or common value of these things, something a little jarring or even ugly but wholly attractive to those with the right kind of eyes.
The knitwear will be made from luxe yarns such as merino, cashmere, lambswool, but with the ocassional burst of the man made, metalllic or plastic to give it a little kick.
The first capsule collection will be launching in spring 2014 for A/W with a concise edit of looks as a launch, with a gradual expansion with each season.

A website will be online soon and look books due for February.


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